Welcome to ER
Emily Roggenburk is a lifestyle brand rooted in the midwest.
It was founded in 2016 when Emily decided to take a leap of faith by leaving her corporate role at a consumer products company to pursue ambitions of starting her own brand.
Initially, the brand began by offering prints and frames of Emily’s scenic, aerial photography. After about a year of focusing on photography, Emily decided to further utilize her degree in Apparel Merchandising + Fashion Design by enhancing her product line to include apparel. Now the brand primarily focuses on apparel designs which celebrate who you are, where you’re from, and what you aspire to be.
A native of Indiana, Emily now lives in Cleveland, Ohio, where the brand is based and which serves as the inspiration for many of its hometown apparel pieces.
Through a long and winding road filled with many learnings, the brand—and Emily herself—are shifting back to the core values of honoring a slower, midwest-paced style of life.
