ABOUT

Emily Roggenburk is a lifestyle brand rooted in the midwest.

It was founded in 2016 when Emily decided to take a leap of faith by leaving her corporate role at a consumer products company to pursue ambitions of starting her own brand.

Initially, the brand began by offering prints and frames of Emily’s scenic, aerial photography. After about a year of focusing on photography, Emily decided to further utilize her degree in Apparel Merchandising + Fashion Design by enhancing her product line to include apparel. Now the brand primarily focuses on apparel designs which celebrate who you are, where you’re from, and what you aspire to be.

A native of Indiana, Emily now lives in Cleveland, Ohio, where the brand is based and which serves as the inspiration for many of its hometown apparel pieces.

Through a long and winding road filled with many learnings, the brand—and Emily herself—are shifting back to the core values of honoring a slower, midwest-style of life.

Mother’s Day is almost here, and we have a little something sweet for you 🤍

Today only, enjoy a free cozy fleece throw blanket with all orders over $50 — no code needed, it’ll be automatically added when your order ships.

Even better… you can make it your own. Add up to 2 embroidered initials by filling out the customization box at checkout.

Whether you’re shopping for your mom, or honestly just treating yourself (we fully support that), this is the perfect excuse to wrap up in something soft and warm.

This offer is only good for today, so don’t wait too long 🤍

One free throw blanket per order, not per item in the order. Only applies to orders $50+. Valid for ONE DAY ONLY, April 28, 2026 until 11:59pm. Online only.

Shop Now